GARÇON® Underwear

Our story

Founded in 2012 in Vancouver, Garçon was launched with the aim of creating a stylish underwear brand that is both elegant and sexy.

Creators Patrick and Mehdi designed their first line with the modern man in mind; The Garçon brand remains shaped by Mehdi’s upbringing in Paris as well as Patrick’s early immersion in fashion, observing his mother who worked as a seamstress in Montréal.

Initially branded as 'Garçon Model’ (a play on a French expression meaning "Good Boy”), we have been affectionately referred to as ‘Garçon’ by fans and customers alike, and officially rebranded as such earlier this year.

Garçon is also proudly dedicated to social justice, regularly contributing to homelessness, refugee and LGBTQ+ charities.